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Senior Brand Manager - FMCG (7-11 yrs)
Key Accountabilities/ Responsibilities:
For the assigned brand:
- Net Revenue
- Value Market Share
- Gross Contribution Target
- NPD Pipeline / Stage Gate Milestones
- Brand Health Indicators
Key Activities:
- Ideate & contribute in drawing the roadmap for the Brand in the short term (1-2 Years)
- Discover new / changing insights by working with the CMI Team & Agency to understand evolving consumer needs
- Ideate & contribute to planning of on going projects, initiatives (NPD, Launch, Re-positioning etc.)
- Co-ordinate with Market research agencies, Ad agencies and internal functions on execution of project plan
- Drive on ground execution with Sales function & track success parameters
- Track Brand Health regularly & highlight information of relevance to upcoming / future work on the brand
- Aid Category Head in the preparation of the Annual budget
- Lead & contribute to streamlining & improving internal processes, routines basis industry Best Practices, developments in the field of Consumer Marketing.
Key Interactions
1. On alignment of monthly / quarterly / annual plans for the brand
2. Time to time driving of back end actions basis business plan
3. Coordination for planned production / changes / additional business ask & its timely delivery
4. Approvals & payments to direct vendors
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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