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16/01 Ajay
Research Associate & IT Executive at ACH Management Consultant Pvt Ltd

Views:4346 Applications:795 Rec. Actions:Recruiter Actions:49

Senior Brand Manager - FMCG (6-9 yrs)

Metros Job Code: 882671

Designation : Sr. Brand Manager

Reports : Sr. GM

Company : 3000 Crores+ FMCG company

Role & responsibility :

1. Ensures that the brand's equity is nurtured & nourished in keeping with strategic objectives.

2. Assists in developing and executes the marketing & branding strategy to improve market share and reach.

3. Defines the brand & its proposition & activation, its advertising concept, pricing, packaging, and promotion.

4. Co-ordinates with sales department to implement & monitor marketing initiatives for the brand.

6. Ensures effective media evaluation & planning attain maximum ROI by co-ordinating with key media providers for the Brand.

7. Planning, strategising and ensuring the implementation of the strategies to achieve the brand objectives.

Women-friendly workplace:

Maternity and Paternity Benefits

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