jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
28/11 Ashish Vyas
Founder at Vyas Consultants

Views:1961 Applications:295 Rec. Actions:Recruiter Actions:218

Senior Brand Manager - FMCG (6-9 yrs)

Hyderabad Job Code: 769788

Key Responsibilities -

- Researching and monitoring consumer markets and identifying the potential areas of growth.

- Working with Key officials to implement Brand Vision, Mission and Goals. Support the overall brand growth within Indian market.

- Working on the New Product Development strategy with ideas as well as driving the marketing strategies across multiple channels.

- Build strategic relationships and partner with key industry players, agencies and vendors

- Managing the PR agency on brand activation and implementations.

- Overseeing the production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns and media buying

- Analyzing and experimenting with organic and paid acquisition channels to gauge the impact of each medium (content creation, content curation, event management, publicity, social media, performance analysis)

- Produce valuable and engaging content on the website and blog that attracts and converts customers

- Evaluating consumer sentiments via focus groups and market research.

- Measure and report performance of all marketing campaigns, and assessing the ROI and KPIs.

- Monitor product distribution and consumer reactions.

- Establish performance specifications, cost and price parameters, market applications and sales estimates.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights (Read more)
  • Follow-up
    (Read more)
Something suspicious? Report this job posting.