Senior Brand Manager - FMCG

Designation : Sr. Brand Manager

Reports : Sr. GM

Company : 3000 Crores+ FMCG company

Role & responsibility :

1. Ensures that the brand's equity is nurtured & nourished in keeping with strategic objectives.

2. Assists in developing and executes the marketing & branding strategy to improve market share and reach.

3. Defines the brand & its proposition & activation, its advertising concept, pricing, packaging, and promotion.

4. Co-ordinates with sales department to implement & monitor marketing initiatives for the brand.

6. Ensures effective media evaluation & planning attain maximum ROI by co-ordinating with key media providers for the Brand.

7. Planning, strategising and ensuring the implementation of the strategies to achieve the brand objectives.