Research Associate & IT Executive at ACH Management Consultant Pvt Ltd
Views:5501 Applications:1208 Rec. Actions:Recruiter Actions:144
Senior Brand Manager - FMCG (6-9 yrs)
Designation : Sr. Brand Manager
Reports : Sr. GM
Company : 3000 Crores+ FMCG company
Role & responsibility :
1. Ensures that the brand's equity is nurtured & nourished in keeping with strategic objectives.
2. Assists in developing and executes the marketing & branding strategy to improve market share and reach.
3. Defines the brand & its proposition & activation, its advertising concept, pricing, packaging, and promotion.
4. Co-ordinates with sales department to implement & monitor marketing initiatives for the brand.
6. Ensures effective media evaluation & planning attain maximum ROI by co-ordinating with key media providers for the Brand.
7. Planning, strategising and ensuring the implementation of the strategies to achieve the brand objectives.