Business Leader at Xpert Conexions
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Senior Brand Manager - FMCG (6-12 yrs)
Sr. Brand Manager
About the Role :
- This is a regional role and would be a part of the Brand & Insights team.
- The key purpose of this role is to drive key business and brand objectives by developing world class 360-degree communication for mother brand which includes large scale brand campaigns and brand initiatives.
Key Responsibilities :
Strategy development :
- Will be responsible for brand communication development across all channels (Offline + Online) for thematic communication, product launches, device partnerships, network comms etc.
- Conceptualizing and developing the core brand strategy
- Unearth insights from primary & secondary sources, be the voice of consumer logic and consistently sharpen our strategic focus.
- Be the custodian of brand health and closely track brand's consideration and saliency
Creative development :
- Management of workflows & timelines for development of all campaigns across different mediums- TV, print, retail, digital, outdoor & radio
- Manage 3rd party vendors (e.g. film producers, photographers) to ensure we get best in class quality In market efficiency
- Creating GTM communication tool kits for new launches and strategic interventions to propel business growth.
- Creating 360 campaigns including press, outdoors, radio and digital across the above portfolios.
- Driving brand salience by ensuring extension of national campaigns across compnay retail stores.
Experience & Skills :
Ability to :
- Demonstrate strategic thinking and a marketing mind set
- Effectively manage a broad & varied range of marketing activities
- Manage projects at pace, defining & adhering to timelines and delivering excellent execution
- Strong interpersonal skills to manage a cross-functional internal team + external agencies
- Excellent verbal, written communication skills & excellent reasoning/analytical skills
- Required ATL campaign creation at agency or client side