Senior Brand Manager - FMCG

Job Description :

- Conduct consumer and market research

- Identify how our brand is currently positioned in the market

- Design a research-based brand strategy

- Develop and execute marketing campaigns aimed at communicating our brand message

- Communicate our brand personality internally and align company around foundational ideas

- Lead marketing team members through campaigns

- Measure and report on success of marketing campaigns

- Anticipate consumer trends and keep brand up to date