Senior Consultant at Flexability
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Senior Brand Manager - FMCG (5-9 yrs)
The role is accountable for shaping the performance of multiple brands by developing an inspiring Marketing Business plan (MBP) and delivering creative excellence, media first thinking, performance management, and championing compliance norms.
- Accountable for the overall management of brand budget (ATL) to drive the effectiveness and efficiency of spends.
- Good experience in brand positioning, brand strategy & content strategy.
- Accountable for the development of brand communication/content/key visuals look based on the finalized platform/creative idea.
- Should have experience in extensive brand marketing as well as on digital platforms.
- Understanding on consumer planning/insights.
- Have worked on Strategizing & Execution of campaign development.
- Should be working with external agencies.
- Should be from Tier 1/Tier2 institute.
Experience 5-9 years