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27/05 Vikash
Business Head at AXO Recruitment & Staffing Services

Views:2219 Applications:530 Rec. Actions:Recruiter Actions:81

Senior Brand Manager - FMCG (5-10 yrs)

Bangalore Job Code: 1101890

Please find below the job details

Experience:- Must have: 5 + Years of Work Experience in FMCG Band Management; Similar geographic spread with deep experience in Communication Development

Academic:- Must have Master's degree in business administration or equivalent from Reputed institute

Location:- Bangalore (HO)

Reporting to: Business Head

Reportees:- Individual Contribution Role till next 1 Years

Salary Budget:- Depend on Current CTC

Job Responsibility:

1.Brand Delivery:

- Meet and exceed annual business objectives regarding market share, net sales, and volumes for the brand portfolio

- Maintain high consumer affinity and likeability for the brand(s) which gets reflected in brand equity scores

2. Strategic Planning:

- Own and deliver the annual operating plan

- Lead the development of breakthrough consumer programs (which will include above the line, below the line and trade facing programs)

3. Brand Communication:

- Develop and deliver distinctive communication strategy in line with the global brand strategy and positioning.

- Deep understanding of traditional and new age media - mapping consumers current and potential trends, media habits, genre affinity leading to effective media planning and buying

- Manage the brand's Instagram handle specifically and other social handles

4. Collaboration and Integration

- Lead a cross functional and agency working team, fostering and building a strong multi-functional team

5. Brand Activation:

- Activate the brand through brand education and advocacy - consumer, trade and internal

- Develop L3F assets (POS materials, visibility, merchandise) and work with field marketing managers as well as on and off-trade sales teams to ensure effective & timely execution

- Build positive brand equity with target consumers by associating with events securing appropriate partnerships/sponsorships

- Seek opportunities to secure earned media in the appropriate channels, on-line and off-line publications

6. Market Intelligence & Consumer Insight

- Lead the analysis and reporting of market and competitor trends to identify salient business issues/ opportunities, working closely with divisional sales/ marketing teams as necessary

- Understand the consumer and shopper behavior to identify trends in the brand.

- Assist with the development of strategic brand review by analyzing category opportunities, identifying key consumer targets, innovation opportunities and activation strategies

- Monitor monthly volume and industry performance

- Be up to date on the legislative changes impacting RTM and other business dimensions


Professional/Technical Accreditations:

- Must have: 5 + Years of Work Experience in FMCG Band Management; Similar geographic spread with deep experience in Communication Development

Related Work Experience (Internal to the organization or external):

- Has Led Brand Management for 2+ years for similar brand.

- 1-2 years sales experience will be an added advantage

Women-friendly workplace:

Maternity and Paternity Benefits

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