Senior Brand Manager - FMCG

Note:

MBA should be from premium college and should have an experience in FMCG COMPANY.

He should be open for Ahmedabad.

Working days is Alternate saturday.

Reporting to Category Head.

Brand Planning:

Prepare brand architecture (target markets/ group, products, launch and phase out support); Conduct competition analysis for market practices in supporting brand (promotions/ activations);

Plan for brand initiatives based on growth prospects and gaps in current portfolio; Share plan with Media/ MR team and seek inputs on related activities/ cost/ calendar; Conduct overall analysis on marketing spends for the brand in order to ensure achievement of brand market share and health index.

Brand Communication, Development and Execution: Provide briefs to agency based on brand architecture (consumer/ product attributes, differentiation, competition etc.); Review concept/ routes options prepared by agency; Coordinate for research of identified route options; Analyse feedback and shortlist route; Review scripts prepared by agency; Conduct script/ animations research; Analyse feedback; Select production house for ad creation; Participate in pre-production meetings to provide insights; Monitor and review ad production; Monitor effectiveness of brand communicate post deployment in order to ensure effective brand awareness and recall.

Portfolio Planning: Conduct industry analysis on products, competition players, growth segments, emerging segments etc.; Identify gaps and wide spaces in current portfolio; Plan for introduction of new products in portfolio/ initiatives for products in current portfolio in order to ensure portfolio meets the requirements of market/customers.

Consumer Promotion: Monitor and review implementation in order to create effective pull for products by the consumer in the market.

Market Research Conceptualization, Execution Findings Implementation:

Analyse data and identify key trends/ correlations from the MR report prepared by agency; Identify key action points and share with relevant functions (PD/ Packaging etc.); Share findings with marketing head and finalize initiatives to be taken up for alignment of initiatives with consumer/ market requirements.

Media Implementation: Discuss brief with media team/ agency and explain script; In cases interact with media partners and review media innovation if any; Evaluate initiatives with Media Team performance and identify reason for success/ failure in order to ensure effective brand awareness and recall.

New Product/ Product Extension Planning, Development and Launch: Gather input on new product from usage and attribute study for the category/ products; Identify new product positioning/ story and directional product/ emotional attributes;