Senior Brand Manager - FMCG

- We are looking for a candidate experience in brand communication, brand planning/marketing planning, brand strategy.

- With respect to the brand and end-to-end responsibility for the "Brand purpose vehicle" and its P&L.

- Exposure to Brand Licensing, Business Development & Activation

- Responsible for developing the portfolio strategy.

- Oversee the development of brand communication/content/key visuals look based on the finalized platform/creative idea .

- Responsible for development of brand architecture, advertising architecture, packaging architecture and brand out innovation approach in consultation with the -
innovation team.

- Lead the execution of proxy brand business plans by collaborating with the proxy brand ecosystem: internal (media, digital, supply/procurement, group tax, company secretary, legal, finance, GBT) & external (licensing partners, design & creative agencies, merchandisers, offline & online distributors, auditors etc.)