Senior Brand Manager - eCommerce

Career opportunity with India's largest e Commerce platform as - Sr. Brand Manager

Responsibilities :

- Creation of marketing strategies for the multiple categories, in which you make use of the full marketing mix

- You will determine, initiate, implement and evaluate this marketing approach, focused on short term, as well as long-term activities.

- Responsible for the local market, competition and consumer analysis that help you determine your marketing strategy.

- Responsible for product marketing and marketing communication management with central brand and media team.

- Work cross-functionally with category managers and leaders to guide and support the development of marketing plans to support their business goals.

- Partner cross functionally with creative, Retail, Media and Finance teams to develop the annual plans.

- Work collaboratively with the leader of online marketing strategy, Media Planning and local business leaders to develop plans that optimize advertising across the product portfolio.

1. Basic Qualifications :

Experience & Skills :

- 7-8+ years- experience in B2C Marketing.

- Demonstrate extensive experience in marketing strategy development, managing pan-India projects with multiple stakeholders and show proven expertise in performance measurement and execution.

- Demonstrated experience developing consumer pan- India campaigns, showing success in driving new or existing product awareness and consideration in both established and developing markets.

- A proven track record of creating and executing successful marketing plans that are creative, engaging, testable, and highly analytical, for both new product launches and existing products and services.

- Demonstrated analytical skills in quantitative and qualitative consumer research methodology and outputs, able to actively participate with global research and local business leaders to analyze brand perception and sales results from ad campaigns, taking a lead role in developing advertising creative and media plans based on research analysis and output.