Senior Brand Manager - Digital - FMCG

- This role holder is responsible for end to end management of the brand including profitability and growth

- Responsible for Launching & Brand building of the assigned brand

- Responsible for growth and profitability of the Brand

- Develop social media and influencer strategy for the brands

- Consumer Insighting for brand strategy

- Create and execute a holistic content strategy for Digital First Brands

- Lead communication development on the brand

- Create Brand equity and loyalty among target consumers using innovative methods

- In-depth knowledge of social media marketing industry & aptitude for networking

- Provides strategic, visionary leadership

- Creates strong brand equities

- Has strong consumer Understanding

- Manages and implements Projects with excellence

- Is creative and innovative

- Recommend content and user experience development strategies on various media platforms

- Stay up to date with various trends on social media and develop content accordingly

- Be a subject matter expert on Content planning, creation and dissemination on platforms

- Post-Graduation in Management

- Experience of 4 to 5 years in Digital Marketing

- FMCG experience is preferable