Senior Brand Manager - Consumer Tech

About the Company : A consumer-tech firm backed by a set of marquee investors and has passed Series E investment.

Job Title : Senior Brand Manager

Function: Marketing

Location: Mumbai

KRA :

- Define the brand architecture, values, language & symbols. Ensure the brand templates across various touch-points

- Skilled across using various digital modes such as In-App advert, etc to build engagement.

- Build and own 360 degree brand campaigns to drive awareness & ensuring business impact. Own brand positioning and user penetration.

- Oversee brand communication initiatives across All online and offline channels; media planning & placement and BTL Activities for the brand. Study user segmentation and drive targeted communication

- Manage digital touch-points including website & social media to effectively increase brand reach. Focus on reach and engagement matrix on social media.

- Manage all PR efforts of the company and ensure dissemination to all relevant news to media agencies and subsequent tracking of coverage for effective ROI.

- Liaise with internal stakeholders (Sales/ Product/ Customer Service/HR etc) to understand and develop relevant communication

- Managing Brand POSM - Conceptualize & execute on ground & in store marketing activities.