Senior Brand Manager - Consumer OTC

Primary Job Objective:

- To devise and implement proposed Marketing plans in line with the overall Marketing strategy for the brand, thereby enabling achievement of business objectives and targets.

- To create demand for the brand by implementing the proposed marketing initiatives, constantly engaging with internal stakeholders, trade partners & end consumers

Core Job Responsibilities:

- Sales Target & Market Share Achievement - Develop Marketing Strategy and implement proposed Marketing Plans to achieve the market share and top-line/ bottom-line objectives for the brand/ portfolio

- Develop & execute the annual brand plans and marketing mix in line with the overall Marketing strategy, thereby enabling achievement of brand objectives and growth targets.

- NPI Development/ Innovations - Analyze market research for qualitative / quantitative parameters to identify opportunities in brand portfolio and profitability, create a business case for innovations/ new brand/line extensions and entire project management for launch and post launch management as per stated business objective

- Develop, coordinate and execute creative and media campaigns for the brand in co-ordination with advertising & media agency.

- Ideation, planning & execution of retail visibility initiatives undertaken on the brand.

- Market Intelligence/ Data Analysis - Periodic analysis, evaluation & of data related to the brand & category to generate insights for brand/business. Maintain constant touch with the market to understand retail trends and competitor activities in order to observe and evaluate execution of plans vis-- -vis competition.

- Market Research - Understand research requirements and action market research and coordinate with research agencies to derive actionable insights on the brand.

- Monitor A&P spends of brand on periodic basis and ensure adherence with budget

People Management

Candidate profile required -

MBA Full time (2012) batch from Premier institutes (IIM equivalent) with minimum 5-7 years of solid Brand experience in Consumer FMCG with 1-2 years at least in managing OTC brands