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03/12 Aneesh
Executive Search - CEO at StarChase Executive Search

Views:3377 Applications:831 Rec. Actions:Recruiter Actions:224

Senior Brand Manager - Consumer OTC (7-10 yrs)

Mumbai Job Code: 1188806

Primary Job Objective:

- To devise and implement proposed Marketing plans in line with the overall Marketing strategy for the brand, thereby enabling achievement of business objectives and targets.

- To create demand for the brand by implementing the proposed marketing initiatives, constantly engaging with internal stakeholders, trade partners & end consumers

Core Job Responsibilities:

- Sales Target & Market Share Achievement - Develop Marketing Strategy and implement proposed Marketing Plans to achieve the market share and top-line/ bottom-line objectives for the brand/ portfolio

- Develop & execute the annual brand plans and marketing mix in line with the overall Marketing strategy, thereby enabling achievement of brand objectives and growth targets.

- NPI Development/ Innovations - Analyze market research for qualitative / quantitative parameters to identify opportunities in brand portfolio and profitability, create a business case for innovations/ new brand/line extensions and entire project management for launch and post launch management as per stated business objective

- Develop, coordinate and execute creative and media campaigns for the brand in co-ordination with advertising & media agency.

- Ideation, planning & execution of retail visibility initiatives undertaken on the brand.

- Market Intelligence/ Data Analysis - Periodic analysis, evaluation & of data related to the brand & category to generate insights for brand/business. Maintain constant touch with the market to understand retail trends and competitor activities in order to observe and evaluate execution of plans vis-- -vis competition.

- Market Research - Understand research requirements and action market research and coordinate with research agencies to derive actionable insights on the brand.

- Monitor A&P spends of brand on periodic basis and ensure adherence with budget

People Management

Candidate profile required -

MBA Full time (2012) batch from Premier institutes (IIM equivalent) with minimum 5-7 years of solid Brand experience in Consumer FMCG with 1-2 years at least in managing OTC brands

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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