Senior Brand Manager - Consumer Care

Senior Brand Manager Consumer Care

Industry-FMCG/Retail

Location-Maharashtra, India

Client Description

The client is an urban-focused branded generics specialist company. We represent the legacy in India. The company is listed at the BSE and consists of about 3000 employees generating over 3000 Crores in annual sales. We have a strong presence across multiple therapy areas (categories in FMCG/SBU in manufacturing/function or group in Services) like Women's Health, Gastroenterology, Metabolics, Vaccines and Consumer Care.

We work with a single mission in mind across functions and departments - to enable life. To the fullest.

Job Description

Primary Function / Primary Goals / Objectives:

- To lead brand annual plans in line with the strategic objectives of the brand.

- Create and implement Marketing plans in line the brand plan thereby enabling achievement of business objectives and targets.

- Create product and advertising concepts and test them with consumers/ customers

- New product development- Handling the innovation funnel from idea to execution

- Continuously measure and plan to enhance brand's equity and market share

Major Responsibilities:

- Insight mining to get new product ideas with a strategic fit to our business

- Managing a cross-functional team to deliver on new launch, promotion and renovation networks for the brand X

- Manage creative and media agencies to deliver creatives and media planning/deployment

- Brand audit and planning using various data resources, internal and external and alignment on the same with key stakeholders, Manage the brand P & L with an efficient management of A & P and costs

- Ensures marketing activities comply with the relevant Acts, legal demands, ethical standards and

- Corporate Business and branding standards.

- Maintains close collaboration with a sales team to support them in with local opportunities through micromarketing

Competencies:

- Consumer mindset with a flair to create new consumer solutions

- Ability to write and test creative concepts

- Evaluate a creative outcome

- Strategic thinking

- Analytical skills

- Strong interpersonal skills

- A high degree of social confidence and presentation skills

- Effective project management skills

- Drive for results

Summary of Position:

This position will be instrumental in driving growths for a strong flagship brand through Innovation and NILG (Non- innovation-led growth) initiatives. The position will also work on opportunity areas in OTC space to drive the organization agenda for building a strong consumer-driven OTC portfolio. The job will also include lifecycle management of existing brands through consumer insight mining and customer/ business understanding. This role will involve a frequent interaction with field force and one key KPI would be to drive micro-marketing initiatives for brand growths and creating interest in the new brands with the Field Force. There will be a high cross-functional interaction to drive key projects. Strategic and analytical abilities to analyze information and create solutions for the brand. Social confidence and the ability to speak in a clear and articulate manner are important. Ability to read behavioral cues and establish/maintain close business relations is critical. Ability to persuade and influence without direct control is also important.

Dr. Shadab Ahmad Ansari

Mayra Business Services Pvt. Ltd.