Colour Cosmetics experience mandatory. Role is with a leading retail company to be based at Mumbai. Its a Strategy driven role, supposed to work with top management and MD of the group.. - Responsible for shaping the beauty Portfolio and brand strategy focused on sustainable and profitable growth. - Deliver beauty brand projects with specific responsibility for innovation, competitive market share gain and profitability - In-market performance and data-led development for beauty brand of brand strategy: To develop, maintain and publish the analytical frameworks that help evaluate, improve and facilitate leadership decisions on the brands. - This would cover all aspects of the business including but not limited to - category landscaping, SKU-wise and geography-wise understanding of the entire category, deep understanding of the marketing mix of all competitors (pricing, market shares, velocities, margins and other key metrics), and co-ownership of profitable, sustainable sales growth for the brand/s - Margin Improvement: Constant focus on margin enhancement ideas and driving of projects that deliver to this objective for the brand portfolio. - Product development: To further develop a deep understanding of the beauty product composition (in tandem with R&D teams) and drive improvements that enables superior consumer experience, claims and comparisons vs. competition. - Consumer-led thinking: Regular and detailed immersion (qualitative and quantitative) into consumer behavior with regards to the beauty category, to help inform all marketing mix and new product development efforts. Seek insights from all aspects of people's lived reality, not just as consumers. - Agency Management: Managing agency resources including advertising, in-store VM/communication, public relations and digital. Developing integrated communication across all programs, promotions, products and services. Managing marketing budget for the brand/s. - Demand forecasting and Inventory Management: Work with supply chain and channel sales team to ensure product availability at all times, minimal wastage of inventory, and constant tracking of product from factory to shelf. - Innovation and New Product Development: Drive ongoing new product ideas in the pipeline and identity new opportunity in beauty spaces. Lead cross functional teams to deliver launches on time and within budgets. - Brand Development and Activation: Develop and execute all brand marketing mix elements - including product, packaging, communication (traditional media + digital + PR) and flawlessly execute of all ATL & BTL initiatives. Work closely with Channel Sales teams to ensure strong share of shelf, in-store presence and growing sales and velocity of our brands Reports to Head of Marketing and work closely with MD and CEO Manage a team of 1-2 Asst/Brand Managers

Mumbai

Senior Brand Manager - Colour Cosmetics 

Senior Brand Manager - Colour Cosmetics  ,Job Description for Senior Brand Manager - Colour Cosmetics  in Naukri.com in  Mumbai for (7-13) years of experience. Apply Now!

Job Description for Senior Brand Manager - Colour Cosmetics  in Naukri.com in  Mumbai for (7-13) years of experience. Apply Now!