- Executing planned marketing mix by proper planning and co-ordination with internal and external stakeholders - product mix, packaging, communication, trade initiatives to sustain / improve market shares and increase/ maintain brand equity - Developing new marketing mix to sustain / improve market share - product / packaging / communication / distribution / media investments - Identifying potential for geographical expansion / extension into other categories - Understanding consumer needs and evolve new products to cater to their needs - Increase gross margin of sku cost rationalization wherever possible - Manage brands profitably and New Product Development - Identifying new business opportunities in the various categories handled - Interface with R&D, sales, manufacturing and finance for the portfolio. Advertising and media agencies are the critical external stakeholders. - Identify opportunities, development of relevant concepts, creation of product and developing marketing mix are essential facets which will enable successful addition to brand basket. - To build a marketing plan to improve, brand health parameters such as awareness, imagery, quality perception, and get necessary budgets for the same.

Anywhere in India/Multiple Locations

Senior Brand Manager/Category Manager - FMCG 

Senior Brand Manager/Category Manager - FMCG  ,Job Description for Senior Brand Manager/Category Manager - FMCG  in UMUHAID Advisors in  Anywhere in India/Multiple Locations for (6-10) years of experience. Apply Now!

Job Description for Senior Brand Manager/Category Manager - FMCG  in UMUHAID Advisors in  Anywhere in India/Multiple Locations for (6-10) years of experience. Apply Now!