Principal Associate at AuroAce Management Pvt Ltd
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Senior Brand Manager/Category Head - Food Products (9-12 yrs)
ONLY THOSE FROM FOOD INDUSTRIES LIKE CONFECTIONERY, BISCUITS, BEVERAGES, SNACKS WILL BE CONSIDERED FOR THIS POSITION.. NON- FMCG CANDIDATES RESUMES WILL NOT BE SHORTLISETED.
This Position is for our WELL KNOWN FMCG CLIENT - who are Well known BISCUIT COMPANY with of Art technology . Our Clients are Now EXPANDING THEIR PRODUCT RANGES FAST.
- Develop Brand Strategy (Annual and Long-term) with detailed Go To Market/Execution Strategy
- Setting-up of systems/processes; Team building & grooming; Ensuring synchronization across teams.
- Should Manage the entire P&L of a newly launched brands
- Defining Brand Strategy and road map for the brand
- Engaging key customers through innovative engagement initiatives
- Deal with creative agency to design brand communication for the customers and implement the media plans
- Creating a platform for the sales force to generate innovative ideas with an objective to increase business for the organization
- Deal with creative and media agencies to design brand communication for the brands and ensuring the implementation is in-line with the brand strategy.
- Will be Responsible for Creating a New Brands in BISCUITS AND FOOD PRODUCT Segments
- Drive different marketing activation's in collaboration with Cross functional areas such as PR, Packaging, Design, Product Development, Supply Chain, Commercial and Operations
- Develop annual plans and budgeting for the portfolio and monitor the expenditure
- Develop actionable marketing strategies and plans to deliver against the company's business objectives
- Launch new products,HEALTHY PRODUCTS IN TUNE WITH TODAY'S changing consumer behavior.
- Drive the Creative & Media team and take responsibility for developing and implementing all marketing plans/
- Candidate should be from a good B-school with min 6-9 years of experience in marketing/branding from a good Hardcore FMCG company from Confectionery,Biscuits, Beverages only.
- Excellent Package is offered for the Right Candidate