Senior Consultant at ABC Consultants
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Senior Brand Manager - Brewery - IIM/ISB/MDI/FMS (5-9 yrs)
Senior Brand Manager for a leading Brewery MNC, Bangalore
- The role is accountable for shaping performance of the brand by developing an inspiring Marketing Business plan (MBP) and delivering creative excellence, media first thinking, performance management and championing compliance norms.
- Accountable for overall management of brand budget (ATL) to drive effectiveness and efficiency of spends.
- Accountable for the development of brand communication/content/key visuals look based on the finalized platform/creative idea
- Should have experience in extensive brand marketing as well as on digital platform.
- Have worked on Strategizing & Execution of campaign development.
- Understanding on consumer planning/insights.
- Should be working with external agencies.
- Candidate should have experience in handling premium/Luxury brand- any specific brand.
- Should be from Tier 1 institute.
Experience 5-8 Years.