Director at Hashtag HR
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Senior Brand Manager/Brand Head - Jewellery (5-10 yrs)
Position Overview
Need a candidate responsible for developing brand strategies, promoting brand growth and expansion, implementing brand plans, content creation, website graphics, PR, and using a variety of data to drive volume and profitability. Achieving brand business objectives in the short and long term.
Responsibilities
- Identify research needs, execute research studies and projects and analyze research in order to identify opportunities
- Establish and maintain brand budgets
- Define and manage the brand communication strategy using a variety of media
- Own the development and messaging of the brand narrative
- Create, execute, and manage marketing programs and campaigns
- Analyse brand positioning and consumer insights
- Shape and communicate our vision and mission
- Translate brand elements into plans and go-to-market strategies
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Monitor market trends, research consumer markets, and competitors- activities
- Oversee new and ongoing marketing and advertising activities
- Monitor product distribution and consumer reactions
- Devise innovative growth strategies
- Align the company around the brand's direction, choices, and tactics
- Responsible for all content creation
- Responsible for marketing collateral
- Responsible for website graphics
- Responsible for PR
- Coordinating with graphic agencies
- Responsible for video marketing and website marketing and email creative.
- Responsible for social media presence(ORM)
Qualifications
- Bachelor's degree in Marketing, Business, or related field. MBA preferred.
- Minimum 5 years of experience
- Proven ability to work cross-functionally
- Experience managing a brand across multiple markets
- Creative thinker and problem solver
- Strong communication skills
- Project management experience, with a solid understanding of project management principles and techniques
- Strategic thinker able to identify long-term opportunities and trends
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