Senior Consultant - Executive Search at ACH Management Consultants Pvt Ltd
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Senior Brand Manager - Baby Care Category (6-15 yrs)
Looking for a Group Brand Manager for the Baby Care Category - strong experience in Baby care products who can play key role in launching baby care Category.
Job Detail :
- Ensures that each brand identity and brand equity is developed in alignment with the overall corporate brand.
- Monitors coordination between advertising & research agencies, consultants and the brand teams.
- Monitors coordination between R&D and brands within the category to ensure that consumer needs are distinctly met by different products without overlap of targeted usage.
- Scans the business environment to explore options for revenue generation from new and existing customers.
- Assumes responsibility of developing all brand extension strategies, along with the marketing head.
- Prepares all annual plans and budget planning activities for all brands within the category.
- Monitors brand-wise budget vis-a-vis actual expenditure.
- Co-ordinates with departments like Sales, R&D, Finance, Integrated Planning, Sourcing & HRD for product & brand related requirements.
- Develops systems across brand teams which facilitate better MIS and synergy of operations.
- Develops market entry strategy for previously untapped geographies based on market intelligence, and validates the same with the Marketing Head.
Education Qualification: MBA/PGDM Marketing