Freelancer at Napier and Tidd
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Senior Associate/Senior Manager - Search Engine Marketing - Performance Marketing Agency (4-12 yrs)
- Perform daily account management on Google Ads or other search platforms for a variety of clients.
- Understand client goals, create and execute strategies to exceed defined goals.
- Provide recommendations and execute strategies for Campaign Structuring, Targeting, Creatives, Betas and other facets of paid search in accordance with client goals for Google channels.
- Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
- Work with leadership to explain and modify strategic plans.
- Understand and stay current on industry trends, competitive landscape and internal product development efforts.
- Be accountable for Quarterly Business Review meeting and showcase business growth.
- Be responsible for Team Growth and planning personal development programs for subordinates.
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