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Senior Area Sales Manager - Institutional Sales - FMCG (8-12 yrs)
Responsibilities:
- Drive the achievement of topline & bottom line in existing accounts across various archetypes (HORECA, B2B, CSD/CPC, India Railways, Airports and Out of Home (Educational Institutions, Hospitals, Company Canteens etc).
- Onboard new national accounts, drive BTL initiatives across accounts.
- Ensure high rate of account renewals with favorable terms of trade
- Performs Innovation/NPD tracking - Listing & business plan, Activation Plan (Customer Communication & Implementation)
- Leverage existing relationship with national accounts to drive proliferation of key brands across institutional sales accounts
- Liase with Innovation center resources to customize product basis customer/account needs
- Identify & onboard new national accounts and setup favorable terms of trade
- Design & implement various BTL initiatives & activations customized for different accounts (in-coordination with marketing team)
- Creates & manages excellent business relationships in HO for all national accounts and build a favorable company image in the Food Services Space
- Ensure commercial hygiene for the account- finance meetings, claim release & settlement follow-ups & meetings
- Track competition activities in the channel
Requirements:
- The incumbent should have a minimum of 8-12 years of work experience out of which at least 4-5 years should be in Institutional Sales.
- MBA with 8-10 years of relevant work experience in reputed FMCG organisations along with handling direct team members (on the direct payroll of the company).
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