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18/03 Harsha Harkulkar
Recruitment Consultant at Hirerite Consultancy

Views:2660 Applications:157 Rec. Actions:Recruiter Actions:11

Senior Area Sales Manager - General Trade - FMCG (4-10 yrs)

Hyderabad Job Code: 676765

Our client, a FMCG company, is looking for the following:

Role : Sr.Area Sales Manager (For Telangana & AP region)

HQ: Hyderabad

ROLE OBJECTIVE :

To achieve area business plan, sales & distribution objective and manage the team effectively in line with business objectives

RESPONSIBILITIES :

1. Deliver topline sales number for the Area/State

- To plan and achieve the sales targets.

- To plan and achieve the distribution targets

- Ensure control on Damage, Returns and Expiry in line with norms

2. Area & Business Planning (in line with S&D norms) :

- Ensuring quality of market coverage through executives and distribution network

- Achieve S&D Targets as per plan

- Monitor implementation of Distribution plan across distributor territories

- Monitor brand availability, visibility & freshness (Stock rotation)

- Drive NPI in line with the plan

- Ensure that the executives are regularly working with the ISR & visiting distributors

- Formulate & execute the secondary sales plan

- Conduct meetings for executives and review area performance every month

3. Ensure Financial management by way of:

- Implementing credit policy and credit controls

- Timely claims settlement

- Risk-free realization from the customer (distributor, institutions & cooperatives)

- Timely ROI calculation and communication for distributors

4. Distributor & Infrastructure Development and Management :

- Educate and train the distributors on systems & processes

- Ensure optimal stocking levels and high billing efficiency for all distributors

- Ensure distributor compliance to agreed service levels & credit terms

- Review distributor financial health (pipeline and outstanding)

- Ensure that the claims of the distributor are settled by company within specified time limits

5. Code of conduct and compliance to stat / regulatory norms :

- Adherence to code of conduct

- Adherence to SOP

- Conformation to all financial and administration systems

- To ensure that Trade Marketing activities are carried out as per norms laid down.

- Analyze the market situation and ensure accurate sales forecasting in line with company norms

- Compliance to statutory and regulatory norms

- Handle Legal Issues, PFA issues, packaging defects etc

6. Administration Responsibilities :

- Provide administrative support to the Regional Sales Office through timely and accurate reporting

- Monitor competitor activity and ensure timely reporting of the same

- Ensure timely submission of claims for the area

7. People Management :

- To motivate, train & develop team for achievement of Targets, to maintain hygiene in the marketplace & work towards their all-round development.

- Facilitate and support training for the field force. Active role in developing their Skills

- To identify talent in market (attract talent /prelim interviews for recruitment)

8. Localised Trade Marketing Initiatives :

- To develop new business plan in order to increase volume/value sales.

- Design, recommend and implement innovative Trade Marketing activities through proper identification of trade channels and segments within.

- Implement regional plans developed by the Trade Marketing Team

- Support & Provide feedback on marketing plans for the area

REQUIREMENTS :

- MBA with 4-7 yrs of experience at area level in a FMCG company with sufficient knowledge and understanding about Sales systems and processes

- Experience of handling atleast one state. (AP or Telangana)

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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