Senior Area Sales Manager - FMCG/Consumer Durables (3-12 yrs)
Financial :
KRA :
- Business Topline
- New Product Topline
- Key A/C Management
- Sales Return
KPI :
- Total Secondary & Primary Business
- New Product Primary & Secondary Business
- Business Growth in Key Outlets (GT)
- Sales Return, Damages and Expiry management
Customer Focus :
KRA:
- Claim settlement
- New Distribution
- SFA Adherence
KPI :
- Timely settlement of all distributor claims as per SOP
- Business from new towns and/or new outlets
- SFA Adherence by teams members
Internal Business Processes :
KRA :
- Team Productivity
- Forecast accuracy
KPI :
- Driving sales team productivity as :
1. Productive Calls
2. Range Selling
3. New Outlets opened
- % Ach of forecast (indent)
Learning & Growth :
KRA :
- Incentive
- Team Development
- Hi-Pot Retention
KPI:
- % no of team members achieving incentives
- Continuous training and joint market working with the team to grow skill
- Ensure retention of High potential talent1. MBA from Tier 1 campus with a good academic record
2. 3-5 years of relevant experience in sales and distribution/business development
3. Excellent interpersonal skills to manage situations on the ground
4. Should have managed larger teams on the ground
5. Exposure to the start-up environment is an added advantage
6. Problem solving abilities with a strong bias for impact
7. Strong ethics and discretion while dealing with customers
8. Drive for results, able to demonstrate/quantify success relative to established targets and metrics
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