Senior Area Sales Manager - FMCG

Key Responsibilities

- Deliver topline sales number for the Area/State

- To plan and achieve the sales targets.

- To plan and achieve the distribution targets

- Ensure control on Damage, Returns and Expiry in line with norms

- Area & Business Planning (in line with S&D norms)

- Ensuring quality of market coverage through TSE and distribution network

- Achieve S&D Targets as per plan (DBs, AFCs, Outlets, Eco and Relative Distribution Targets)

- Conformation to all financial and administration systems

- To ensure that Trade Marketing activities are carried out as per norms laid down.

- Analyze the market situation and ensure accurate sales forecasting in line with ANI norms

- Compliance to statutory and regulatory norms

- Handle Legal Issues, PFA issues, packaging defects etc

Administration Responsibilities

- Provide administrative support to the Regional Sales Office through timely and accurate reporting

- Monitor competitor activity and ensure timely reporting of the same

- Ensure timely submission of claims for the area

- People Management

Leadership

- Interpersonal and team building skills

- Communication skills

- Analytical skills

- Negotiation skills and influencing ability

- High degree of initiative and enthusiasm

- Mobility, Adaptability

- Achievement orientation

- Planning and organizing ability

Experience

Graduate/PG with 10+ years experience at area level in a FMCG company with sufficient knowledge and understanding about Sales systems and processes or an MBA with upto 5 yrs experience Mobility Interpersonal skills IT - computer skill, MS office

Technical Knowledge / Skills Required

- Knowledge of Sales systems and processes

- Knowledge of market dynamics, demographics of the area

- Knowledge of various statistical techniques, operating packages

- Financial & Marketing management

- Logistics & supply chain management

- Understanding of basic science and product knowledge

- Networking and orientation towards customer (retailers/associations) management.