Senior Area Sales Manager - FMCG (10-13 yrs)
Key Responsibilities
- Deliver topline sales number for the Area/State
- To plan and achieve the sales targets.
- To plan and achieve the distribution targets
- Ensure control on Damage, Returns and Expiry in line with norms
- Area & Business Planning (in line with S&D norms)
- Ensuring quality of market coverage through TSE and distribution network
- Achieve S&D Targets as per plan (DBs, AFCs, Outlets, Eco and Relative Distribution Targets)
- Conformation to all financial and administration systems
- To ensure that Trade Marketing activities are carried out as per norms laid down.
- Analyze the market situation and ensure accurate sales forecasting in line with ANI norms
- Compliance to statutory and regulatory norms
- Handle Legal Issues, PFA issues, packaging defects etc
Administration Responsibilities
- Provide administrative support to the Regional Sales Office through timely and accurate reporting
- Monitor competitor activity and ensure timely reporting of the same
- Ensure timely submission of claims for the area
- People Management
Leadership
- Interpersonal and team building skills
- Communication skills
- Analytical skills
- Negotiation skills and influencing ability
- High degree of initiative and enthusiasm
- Mobility, Adaptability
- Achievement orientation
- Planning and organizing ability
Experience
Graduate/PG with 10+ years experience at area level in a FMCG company with sufficient knowledge and understanding about Sales systems and processes or an MBA with upto 5 yrs experience Mobility Interpersonal skills IT - computer skill, MS office
Technical Knowledge / Skills Required
- Knowledge of Sales systems and processes
- Knowledge of market dynamics, demographics of the area
- Knowledge of various statistical techniques, operating packages
- Financial & Marketing management
- Logistics & supply chain management
- Understanding of basic science and product knowledge
- Networking and orientation towards customer (retailers/associations) management.
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