It's an exciting time at Etsy. We are bringing our mission of making commerce human to life. Join our rapidly growing Marketing organization where your contribution will make a big impact and positive difference in real people's lives. We are constantly exploring new ways to acquire, activate, and retain engaged buyers. We demonstrate daily how data, insights, creativity, and innovative-thinking can craft strategies and campaigns that lead to global growth. Job Description Are you passionate about customer engagement? Do you love diving into data and insights to develop creative ways to acquire and retain customers? We are looking for a person who is innovative, analytically-minded, and a strong communicator. This analyst will bring customer-centric insights to life by using internal and external data sources to understand behavioral patterns, build customer segmentations, and inform marketing strategy. By working closely with cross-functional partners in Marketing, Product, and other teams, you will enable your teammates to develop valuable programs to turn one-time users into loyal customers, increase purchase frequency, and delight Etsy buyers around the world. You will be joining the high-performance Database Marketing team, an innovative function within Marketing intersecting data science, growth marketing, and technology. This is a contractor position reporting to the Senior Manager of Database Marketing. About the Role: - Help evolve and continually optimize customer segmentation plans and targeting strategies to drive and optimize growth across all channels with a focus on international markets (specifically India) - Drive marketing automation, e.g. audience creation, reporting processes, model deployment - Work with partners on weekly and monthly experiment plans and make recommendations to increase engagement across key segments and channels - Uncover user behaviors, patterns, and long-term trends within data and work cross-functionally to determine next steps - Enrich customer data and develop user scores and propensity models in support of relevant targeting and messaging About you: - 3-5 years minimum of quantitative work experience with large customer databases - BA or BS Degree (In lieu of degree, 4 years of relevant work experience); an advanced degree in a quantitative field or equivalent work experience preferred - No stranger to translating business challenges into data analytics problems - Direct experience working with e-commerce platforms in India - Expert-level SQL - Intermediate programming experience with a scripting language (Python preferred) - Demonstrated experience with one or more languages for statistical programming (e.g. pandas, R) - Demonstrated experience with workflow automation tools and concepts (e.g. cron jobs, Airflow, etc.) - Proven track record managing multiple projects and timelines in a fast-paced environment - Aptitude for influencing decisions using analytics at a fast-growing firm, a leading consultancy, a financial services company, or similar - Comfortable working with stakeholders and collaborators virtually across different time zones, markets, and geographies (2:00PM-10:00PM IST) - Knowledge of data visualization tools (e.g. Looker, Tableau) a plus - Familiarity with using APIs for data extraction purposes a plus - Demonstrated experience in predictive modeling, statistical analysis and experimental design a plus What's Next Interested in working with us? Send us your CV or resume explaining why you'd be great for the job. We value your unique talents and point of view, so feel free to tell us what you are all about. And if you write, draw, craft, or contribute to something you're proud of, we'd love to hear about it. At Etsy, we believe that a diverse, equitable and inclusive workplace makes us a more relevant, more competitive, and more resilient company. We welcome people from all backgrounds, ethnicities, cultures, and experiences. Etsy is an equal opportunity employer. We do not discriminate on the basis of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender identity or expression, veteran status, or any other legally protected status. This is a full-time position, based in New Delhi, India. The candidate will be hired on Iksula's- payroll and will be working for its client - Etsy. -Iksula is Etsy's staffing partner in India

Delhi

Senior Analyst - Database Marketing 

Senior Analyst - Database Marketing  ,Job Description for Senior Analyst - Database Marketing  in Iksula Services Private Limited in  Delhi for (3-5) years of experience. Apply Now!

Job Description for Senior Analyst - Database Marketing  in Iksula Services Private Limited in  Delhi for (3-5) years of experience. Apply Now!