Senior Analyst/Assistant Manager/Manager - Digital Analytics - KPO

SA / AM / Manager - Digital Analytics

- Good working knowledge of the Google Analytics Suite (360, Tag Manager, Big Query) settings and administration, including native integrations with other Google products such as Ads/Campaign specialist

- Understands clearly how to configure profiles and views, including goals, filters and other Google Analytics functionality

- Understands configuration for custom metrics and dimensions/custom variables / advanced e-commerce

- Has a solid understanding of implementing event tracking (using Google Tag Manager / Adobe Analytics DTM) and how this can be used effectively

- Ability to quickly understand the business context and apply core digital analytics concepts to generate insights & recommendations and provide business solutions.

- Manage end-to-end digital performance tracking, including the planning, coordination, implementation and maintenance of the required digital marketing and audience analytics tools

- Report back to the business on key insights around digital marketing attribution, website & app trends and identifying conversion rate improvement opportunities

- Thorough knowledge and understanding of analytical use cases such as product recommendation engine, personalised targeting, marketing automation, Path to Purchase, Customer Journey/CLTV, Last-touch & Multi-touch marketing attribution, etc.

- Work experience on Social Media Analytics would be a great advantage and would help to integrate the actions in digital space effectively

- Deep domain expertise, understanding of current & future trends and best practices in digital marketing analytics

Tools and Technologies :

- Google Analytics 360 / Adobe Omniture

- Google Tag Manager / Adobe Analytics DTM

- Google Ad/Campaign Manager

- Google BigQuery and Data Studio

- SalesForce Marketing Cloud & CRM

- Visualization tools such as Tableau, Power BI, Einstein Analytics

- Python, R, SQL and Excel