- Be responsible for development, management and optimization of all paid media programs such as paid search, programmatic, native advertising, and paid social campaigns - Perform daily account management of pay per click accounts - Managing agency-client relationships, day-to-day activities, as well as campaign budgets and schedules. - Provide execution-based PPC recommendations - Measure and analyze the effectiveness and ROI of all PPC activities - Manage moderate to large scale PPC accounts for a variety of business clients - Generate new paid search campaigns, ad groups and develop keyword lists - Leverage insights from analytics platform to make changes to paid search campaigns - Generate Weekly and Monthly client reporting - Build and oversee relationships with digital vendors - Provide insights and recommendations on efficient campaign management and reporting tools - Provide recommendations and execute strategies for keyword opportunities, campaign structuring, display network and other areas of paid search to meet client goal. - Assist and provide recommendations for the development of effective ad copy, content and guide creative on ideal assets - Manage tactical PPC initiatives for the client's business; maintain a focus that deliverables and plans are in line with client's short/long-term goals - Work with members of the team to develop recommendations and tactical plans to increase ROI - Stay current on changes and best practices in PPC/SEO/adwords programs. - Take initiatives regarding social content development, blog writing, group learning, etc. - Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data. - Must be able to work under pressure and manage multiple projects across multiple clients. - Strong management skills, excellent oral and written communication skills. - Coordinating with other marketing communications functions, like PR, events, retail and business product marketing teams.

Delhi NCR

Senior Account Executive/Paid Media Specialist - Media 

Senior Account Executive/Paid Media Specialist - Media  ,Job Description for Senior Account Executive/Paid Media Specialist - Media  in Ladder of Changes in  Delhi NCR for (4-6) years of experience. Apply Now!

Job Description for Senior Account Executive/Paid Media Specialist - Media  in Ladder of Changes in  Delhi NCR for (4-6) years of experience. Apply Now!