Segment Manager - Marketing - Tyres/Paints/Agricultural

Segment Management that encompasses developing and implementing:

- New Product launches

- Pricing strategies

- Advertising and Sales Promotion strategies and Communication strategies

- Forecasting & Budgeting

- Market research

- Brand support Programmes

- Preparing reports, strategic documents etc.

- Preparing and implementing marketing plans

- Responsible to develop marketing plans within the specified budget

- Responsible to establish right allocation of resources for ATL & BTL marketing strategies

- Responsible to develop strategy for product positioning

- Responsible to develop Tactical solutions to improve product sales & counter market forces

- Market intelligence and brand tracking