SecureNow - Partner - Digital Marketing

Looking for exceptional talent to work at a leadership position in our Marketing team. The person will be responsible for leading a team of middle level and junior managers to design and execute marketing and digital activities to help build our business by positively impacting our brand and products.

ROLES & RESPONSIBILITIES :

- Create and execute marketing and digital campaigns in response to business strategy and requirements.

- Brand management and ensuring that brand identity is adhered to

- Support the product team with marketing and business building initiatives

- Help the organisational sales effort with sales building initiatives

- Lead the team, regularly reviewing progress and reporting upward

- Liaise with agencies and partners / vendors, effectively brief and guide them, evaluate their output, and deliver outstanding results through working with them

- Build up consumer and customer understanding and quickly develop market and industry knowledge, including competitor intelligence and analyse these for design of hard hitting campaigns

- Conceptualise and create new business opportunities based on opportunity assessment

- Develop new Digital and physical platforms for building up customer engagement

- Develop effective content for digital and physical dissemination

- Good grasp of digital marketing - web, search, mobile, SEO, SEM, content, social etc.

Required Candidate profile:

- Post graduate with 6 to 12 years experience in Digital Marketing

- Should be hands-on with digital marketing tools such as programmatic advertising, Google marketing platform, DMPs, Display / Analytics 360 etc

- Ability to fully conceptualise marketing and digital initiatives, activities and campaigns end-to-end including metrics and review milestones

- Ability to execute flawlessly, set measures and report progress so as to continuously drive up organisational effectiveness and efficiency

- Leadership ability and skills to inspire and lead a team below

- Ability to think strategically as well as tactically when required

- Energetic, creative and can-do approach and problem solving bent of mind

- Ability to think positively and work effectively under pressure

- Good grasp of digital marketing - web, search, mobile, SEO, SEM, content, social etc

- Good command over language(s), at least English and preferably one or two Indian languages to be able to lead and effectively guide content initiatives

- Ability to leverage learning from other industries to build successful plans