Search Engine Optimization Professional - Internet/Online

The role :

- Help in maximizing inbound traffic from search engine and referral websites

- Have a thorough knowledge of Search Ranking Factors and Search Engine updates

- Work closely with content writers, social media marketer to implement SEO strategies

- Hands-on experience on improving website traffic with focus on both on-page and off-page optimisation

- Audit competitors for SEO focused keywords, referring domains

- Monitor search results and work on improving rankings

- Handle on-page and off-page SEO for clients marketing website, blogs, landing pages

- Experience with working on SEO elements like .htaccess, robots.txt, sitemap, metadata, site speed optimization

- Define key metrics and SEO roadmap (including link building strategy) for the respective business units

- Plan SEO tests, collect and analyse data, identify trends and insights on search engine algorithms

- Collaborate with in-house Content team to optimize copy and landing pages for search engine marketing

- Create and maintain SEO performance dashboard to provide visibility for respective business.

The Candidate :

- Ability to anticipate or quickly react to ever changing landscape of search algorithms by staying on top of current search engine news, trends, practice and social triggers

- Understanding of web analytic and ability to derive meaningful insights for creation of organic search strategies

- Comfortable in coordinating with Tech, Product, Business teams & Content Writers regarding changes required in the sites

Experience with Google Adwords (keyword planner tool), Google Analytics and Google Webmasters

- Comfortable using tools like Ahref, majestic SEO and other backlink analysis tools

- Good hold at using excel for reporting and analysis purpose.

- Experience in Social Media Marketing/Email Marketing will be an added advantage

- Understanding of search engine ranking factors, algorithms, site architectures and strategies.

- Expert in all areas of SEO including strong technical skills (HTML, site architecture and content management systems)

- Familiarity with principles of marketing and web analytic tools.