SDU Beverages - Area Sales Manager

Salary Offered - Upto 8 LPA

Job Responsibilities :

- Ensure the achievement of Annual Operating Plan in terms of primary and secondary

- Building market strategy to generate higher revenue and locate the gap and opportunity area and getting the plan executed by the team

- Recruiting, managing, and motivating the sales team

- Working cohesively with other functions and collaborating constructively with peers

- Managing channel partners and collaborating with them to ensure healthy ROI

- Planning with the team to execute channel expansion and new town expansion

- Monitoring and ensuring product visibility in the market with dominance as per company norms

- Monthly and quarterly forecasting of all categories and SKU to plan and execute optimum result.

Key Deliverables:

- Achieving Primary and secondary sales targets

- Train and retain Sales Team

- Expanding into new geographies/Business Development by appointing Distributors for vacant areas in allocated territory.

- Relationship orientation to manage distributors, work through them

- Sales Analysis, understanding market opportunities and taking action to tap the potentail

- Competitor and market survey, keeping abreast with competitor activities

Key Competencies - Experience in Beverage, FMCG, Consumer Product industry in General Trade and HoReCa

Team Size - People management of Sales Officers (SO), Sales Executives (SE) 4-5