SBU Head - Sales & Marketing - Digital Business

- Lead the Digital business arm of the group and own the P&L to drive sustainable growth and profitability

- Ensures a growth of Revenue through Network & Direct sales to achieve the desired Revenue Goal

- Creates and drives short-term and long-term business plan for the Digital SBU in alignment with the organization business plan

- Drives differentiated brand positioning in the market for Digital SBU platforms

- Define digital revenue strategy in terms of coverage areas and industry focus and monitor execution of strategies

- Define retention strategy for each product and drive conversion to direct traffic

- Define a robust marketing strategy to improve and enhance application downloads, identify traffic growth accelerators, ensure SEO rankings an ensure asset upkeep