SBI - Senior Executive - Digital Marketing - Contractual Role

RECRUITMENT OF SPECIALIST CADRE OFFICERS ON CONTRACT BASIS

ADVERTISEMENT NO : CRPD/SCO/2021-22/27

Online Registration of Application and Online Payment of Fee : From 05.02.2022 To 25.02.2022

Candidates are advised to check Bank's website https://bank.sbi/careers regularly for details and updates (including the list of shortlisted / qualified candidates). The Call letter / advice, where required, will be sent by e-mail only (No hard copy will be sent).

Post : Senior Executive (Digital Marketing)

Comparable Grade / Scale : MMGS-II

Max Age As on 01.01.2022 : 30 years

Qualifications (As on 01-01-2022) :

Basic :

Full time MBA(Marketing) / PGDM or its equivalent with specialisation in Marketing from Institutions recognized /approved by Govt. bodies / AICTE / UGC.

Minimum marks 60% in MBA / PGDM.

Certification in digital marketing from an Institution of repute.

Courses completed through correspondence / part time will not be eligible.

Other : Additional Certification in Marketing on different media platforms e.g. Brand & Media etc. would be preferred.

- Knowledge of MS Office, Analytical MIS Tools

Experience (As on 01-01-2022) :

a) Minimum 3 years' post qualification experience in the field of marketing in a BFSI sector/ Corporates/ Media & Advertising / Digital Agency.

b) Out of these 3 years, 2 years experience should be in product marketing using digital media platform, with specific experience in search and display, SEO, SEM and programmatic. Knowledge of influencer marketing, email, SMS and SMM preferred.

c) Atleast one year experience (within overall experience) in facilitating designing of creative communication in ATL &/or BTL (In Digital).

d) Experience as mentioned in b) and c) above can be concurrent

Job Profile :

1) Well versed with digital marketing measurement tools and its usage to draw key insights to optimize the campaign performance.

2) Up-to-date knowledge regarding development in the digital marketing sphere.

3) Highly data oriented with good acumen for number crunching.

4) Compilation and analysis of campaign report etc.

5) Result oriented go-getting attitude.

6) Excellent interpersonal capabilities.

KRAs :

1) Implementing digital marketing campaigns for the Banks products and services aligned to business objectives and ensuring distribution across digital channels.

2) Work in close coordination with different stakeholders from various product teams to understand business goals and set campaign KPIs in order to penetrate right target audience in digital media and drive business growth.

3) Track campaign performance against KPIs for all DM initiatives, to define campaign success and identity improvements for future campaigns.

4) Monitor and track strategies at regular interval and propose appropriate modifications from time-to-time spanning positioning, pricing and promotion etc.

5) Be actively involved in sharing feedbacks for products and webpage optimizations. Ensure correct up-to-date information and banners are present across all websites and digital portals owned by Bank.

6) Any other work as assigned by the Reporting Authority.

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