SBI - Marketing Executive - Contractual Role

RECRUITMENT OF SPECIALIST CADRE OFFICERS IN STATE BANK OF INDIA ON CONTRACT BASIS

ADVERTISEMENT No. CRPD/SCO/STU/2021-22/25

ONLINE REGISTRATION OF APPLICATION & PAYMENT OF FEE : from 05.02.2022 to 25.02.2022

State Bank of India invites On-line application from Indian citizens for appointment in the following Specialist Cadre Officer post on contract basis. Candidates are requested to apply On-line through the link given in Bank's website https://bank.sbi/careers or https://www.sbi.co.in/careers

Candidates are advised to check Bank's website https://bank.sbi/careers or https://www.sbi.co.in/careers regularly for details and updates (including the list of shortlisted/ qualified candidates). The Call letter/ advice, where required, will be sent by e-mail only (No hard copy will be sent).

Post : Marketing Executive

Contract Period : Initially for 2 years with review after one year and renewal option at the end of the 2 years for further 3 years with annual review.

Educational Qualification (as on 01.01.2022) :

- MBA or 2 years' Post Graduation Diploma in the discipline of marketing

- Minimum percentage of marks : 55%

Any additional qualifications/Certifications in marketing discipline would be desirable

Post Qualification Experience (as on 01.01.2022) : Minimum 3 years' Post Basic Educational Qualification experience in marketing of Executive Education Programme in Online and Physical mode.

Specific Skills : Proactive with exceptional abilities in marketing of services and strong communication skills

Suggested Place of Posting : SBIL, Kolkata (Should be open to travel)

Job Profile :

a) The marketing executive will primarily drive marketing activity of various training programmes/ conclaves/ seminars/ workshops/ services etc. conducted at SBIL and other ATIs both in online and physical mode for external organisations in BFSI Sector and others.

b) Liaison with various Commercial (PSB and Private) and Co-operative Banks/ FIs and other PSU/Corporate organisations in India and overseas for the purpose of marketing of contents of various SBI training programmes/ e-lessons.

c) Oversee and develop integrated marketing campaigns, conduct market research and analyse data to identify and define target groups for SBI ideas and products in the space of training in general and in executive education in particular.

d) Devising and presenting ideas and strategies for marketing of training programmes and sweating of of infrastructure at SBIL and other ATIs.

e) Develop marketing campaigns to market SBIL and other ATIs' training programmes and events and generate revenue from the activities.

KRAs :

a. Liaison with various Banks/ FIs/ other organizations in India as well as overseas to generate revenue by sweating of assets and marketing of external programmes of SBIL and other ATIs through generation of leads and conversion of leads. The target for revenue generation will be decided by the Bank

every year.

b. Marketing of Live events/Seminars/ and conclaves at SBIL and other ATIs.

c. Pre-marketing efforts including preparation of various marketing collaterals and marketing strategy.

d. Online marketing and presentation of Bank's training capabilities in various appropriate forums.

e. Collaboration with exteranal partners and execution of MOU with them.

CTC : Rs 15 lakhs to Rs. 20 lakhs p.a. (60% fixed, 40% variable components) CTC is Negotiable

In addition to CTC, other perks, travelling expenses for travelling by taxi, air (economy class) in case of travelling on official duties and DA as applicable for the post

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