ROLE:

Service Product Planning Manager will strengthen the Samsung Smart TV competitiveness in the market by planning services differentiation strategy based on the market, customer, and competitor and technology analysis. S/He will define the functionalities of the localization services and create short-term and mid-term roadmaps for each service. S/He will continuously research and analyze local & global markets, technology trends and Smart TV developments and explore new business opportunities.

S/He will identify Strategic Partners for Smart TV Service for mutual biz benefits with strong ability to create P&L for monetization.

RESPONSIBILITIES:

A. Market Sensing to create product differentiation strategy

- Derive insights on potential new business areas by analyzing new technology, industry trends, products and services

- Set strategies and plan differentiation concepts for in-house solutions

- Research and synthesize insights from market, competition, customers by analyzing market VOCs, sales teams inputs, shop visits, customer reviews, social listening, KPI analysis, consumer insights etc..

- Conduct periodic competitor benchmarking and generate product launch reports

- Identify differentiated technology, customer experience and new concepts that can strengthen the product's competitiveness.

B. Localization Services planning to create short-term and mid-term roadmaps

- Develop the product differentiation plan and positioning strategy based on company, competitor and market analysis and manage the definitions of the specifications

- Work cross-functionally to across business, product, operations, HQ to execute differentiation strategy

- Manage the strategy for the product portfolio by considering market needs and competitiveness

- Develop short-to long-term services roadmap by cooperating with relevant departments

C. Commercialization management for market launch

- Facilitate commercialization of the service in cooperation with the development team

- Develop service launching strategies and plan expansion in relation to the target market

- Manage current features in the region and develop new services features

- Work with relevant departments (R&D, marketing, HQ) regarding the differentiated specifications and carry out the project.

D. Manage Content Partnerships & Monetization

- Support content partners by providing technical, operational and strategic support - app development, certification, deep-linking, metadata/APIs sourcing and quality management

- Manage day-to-day partner relationship and help partners to onboard on Tizen platform

- Closely interlock with internal R&D and external CP tech team to resolve high priority market issues and new requirements

- Prepare new growth opportunities for Monetization with Strategic partners on Smart TV services.

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