Samsung - Senior Manager - Store Marketing

- Supporting the Director of the Flagship store, the Head of Marketing role is a key leadership position and will be responsible for developing and executing a fully integrated, multi-channel marketing plan for the premium store to support the overall strategy:

There are 4 key functions for this role:

- Lead and develop the overall marketing strategy for the store

- Drive a deep understanding of the consumer through data, insights and measurement, ensuring activity is always optimised

- Collaboration with key stakeholders across the various team members, SEIL product divisions, HQ through skilled communications and reporting to achieve alignment.

- Recruit, lead and develop a marketing team that includes a Digital Marketing Manager Marketing Comms Manager & Event / Partnership Manager (Off line)

3. Key Responsibilities

Lead overall marketing strategy:

- Set clear and measurable targets for H1 & H2 against core metrics

- Manage overall marketing budget and prioritise channel and agency spend against core objectives of consideration, sales and lifetime value

- Procure, select and build partnerships with best-in-class agencies to support in delivery

- Adapt and optimise plans dependant on business and trading conditions

- Capitalise on the benefits of D2C, joining dots across the differing parts of the business to better inform marketing propositions and decisions

- Use these insights to tailor and increase effectiveness for store communications

Collaboration with key stakeholders:

- Communicate and report weekly, monthly, quarterly to achieve alignment and support

Lead and develop marketing team:

- Lead and manage all outputs of the marketing team across Paid, Earned, Owned & Shared including (but not limited to):

- Creative

- Paid media - Microsite

- CRM Programme

- Membership programme

- PR

- Social

- Content

- Events

- Partnerships

- In-store activations

- Promotional propositions

- Motivate, challenge, develop and mentor the team to achieve incredible results

4. Educational Qualifications,

Experience & Skills - 10+ years in marketing experience .