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Manager Recruitment at Samsung India Pvt Ltd
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Samsung - Senior Manager - Marketing Communication (8-12 yrs)
JOB RESPONSIBILITY :
This position is required to manage all ATL, Digital and BTL Campaigns & Communication for the category:
- Product launch & sustenance
- Modern And Organised Retail Communication.
- Regional Campaign & Communication.
- National & Regional Festive Campaigns for the entire portfolio.
- Activation & Experiential Marketing for the entire portfolio.
- Creative support for all store launches with all creative elements in Retail.
- Associations, Sponsorships, Product integration & placements.
- Online Product Launch Campaigns & Communication.
- New Channel Communication supervision & support (HSN Channels, India Post)
JOB DESCRIPTION:
- Integrated Campaign development & execution for Product launches.
- Content development & creation for all consumers facing elements; Product videos, How-to-vidoes, Used case videos, content for social & digital.
- Development and/or supervision of all co-branded communication with Modern Trade Retail.
- Affordability Campaigns with Bank & NBFC Partners across GT & OT chains for the entire portfolio.
- Regional Campaign & Communication for all regions encompassing the entire portfolio.
- Festive Campaign development for all important regional & National festivals for the entire portfolio. Durga Puja, Diwali, Rakhi, Onam, Ganesha, Bihu, Ugadi, Lohri, Eid, etc.
- Occasion based marketing campaigns for occasions like Independence Day, Valentine's Day, Mother's Day, Environment Day, etc.
- Experiential Marketing & Activation for all-important product & service launches.
- Creative support to all store launches with all creative elements like KVs, Videos adapted into specific formats, Retail Mode videos, Store Opening Print Ads.
- Campaign development & support for Online Product Launch Campaigns with E-commerce partners.
- New Channel Communication supervision & support (HSN Channels like Naaptol, StarCj, PayTm Mall, and India Post)
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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