31/08 Shivali
Manager Recruitment at Samsung India Pvt Ltd

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Samsung - Senior Manager - Marketing Communication (8-12 yrs)

Gurgaon/Gurugram Job Code: 844577


This position is required to manage all ATL, Digital and BTL Campaigns & Communication for the category:

- Product launch & sustenance 

- Modern And Organised Retail Communication.

- Regional Campaign & Communication.

- National & Regional Festive Campaigns for the entire portfolio.

- Activation & Experiential Marketing for the entire portfolio.

- Creative support for all store launches with all creative elements in Retail.

- Associations, Sponsorships, Product integration & placements.

- Online Product Launch Campaigns & Communication.

- New Channel Communication supervision & support (HSN Channels, India Post)


- Integrated Campaign development & execution for Product launches.

- Content development & creation for all consumers facing elements; Product videos, How-to-vidoes, Used case videos, content for social & digital.

- Development and/or supervision of all co-branded communication with Modern Trade Retail.

- Affordability Campaigns with Bank & NBFC Partners across GT & OT chains for the entire portfolio.

- Regional Campaign & Communication for all regions encompassing the entire portfolio.

- Festive Campaign development for all important regional & National festivals for the entire portfolio. Durga Puja, Diwali, Rakhi, Onam, Ganesha, Bihu, Ugadi, Lohri, Eid, etc.

- Occasion based marketing campaigns for occasions like Independence Day, Valentine's Day, Mother's Day, Environment Day, etc.

- Experiential Marketing & Activation for all-important product & service launches.

- Creative support to all store launches with all creative elements like KVs, Videos adapted into specific formats, Retail Mode videos, Store Opening Print Ads.

- Campaign development & support for Online Product Launch Campaigns with E-commerce partners.

- New Channel Communication supervision & support (HSN Channels like Naaptol, StarCj, PayTm Mall, and India Post)

Women-friendly workplace:

Maternity and Paternity Benefits

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