Samsung - Senior Manager - Digital Activations

This resource primary focus will be on enhancing digital activities in retail marketing.

With acceleration of digital discovery and interaction by consumers and CE retail marketing team driving various digital initiatives ..

The job responsibilities will be as follows:

- Digital Proximity marketing & activations

- Digital engagement activities to drive leads, footfall and sell out at stores

- Local store level digital marketing: Identify focus markets to drive footfall and counter share with product level and common digital activations through GDN and social media

- Partner coop digital marketing: Co-branded activities with focus on RM A & B stores of retail partners

- Drive new store launch digital activities : Launch announcement through digital media to drive footfalls for leads and conversions

- Lead management & digital enablement:

- Social media: Digital store front management, lead generation, Facebook live engagement

- Drive differentiated digital initiatives

Digital trade Engagement:

- Virtual partner meets: New product launch and drive festival initiatives to partners

- Virtual market storming: Replicate offline market storming virtually by regional