Samsung - Manager - Product Marketing - eCommerce

The Product Marketing Manager - Ecommerce will be responsible for implementing account-specific digital marketing & brand visibility strategy with a keen eye on return on investment for one or more consumer electronics categories.

Key responsibilities :

1. Define user journey on portals for seamless consumer experience and brand connect

2. Drive new customer acquisition with a strong understanding of brand and business goals

3. Undertake online consumer research and ensure effective segmentation and targeted promotions

4. Manage monthly marketing budgets and promotions calendar on portals with profitable ROI

5. Manage internal stakeholder communication with brand teams on content, e-commerce spends, planning of visibility levers and creation of brand assets

6. Partner with Brands, KAM's and Key Accounts for regular dive deep on root causes & address relevant opportunities/weakness through innovative marketing/ advertising initiatives

7. Closely monitor competitive activities, positioning, brand health, and brand share

8. Analyze campaign effectiveness for CPM, CPC initiatives; ROI on key metrics at a brand and account level - identify the right keywords, increase conversions, identify the right target ASINs etc.

9. Own product listing, catalogue photoshoot & content creation. Maintaining consistency in brand image, positioning, and communication across all customer touch-points, assets, campaigns, etc.