Samsung - Manager - Marketing Analytics

Job Description Summary

Role involves which involves Segmentation and analytics, campaign Planning, campaign execution, Campaign ROI and Data management platform management

- Coordinate activities for CDM/DMP initiative

- Work with partners, internal teams and HQ teams to manage CDM platform

- Be the subject matter expertise for CDM both from functional and technology perspective

- Help conduct reviews and workshop with business teams

- Fair degree of knowledge of Digital marketing is important

- Understanding on GCDM / SAP Hybris + DMP /Adobe audience Manager Platform for campaign management

- Support Multiple Divisions for campaign management process and Analytics. Responsible for significant incremental revenue from CDM/DMP campaigns