Samsung - Manager - Digital Marketing & Activation

Objective :

Manage the regional digital marketing activities and retail partner programs with focus on coop marketing activities. This will involve the following:

Regional digital marketing:

Digital proximity marketing & activations

- Digital engagement activities to drive leads, footfall and sell out at stores

- Local store level digital marketing: Identify focus markets to drive footfall and counter share with product level and common digital activations

- Drive new store launch digital activities: Launch announcement through digital media to drive footfalls for leads and conversions

Lead management & digital enablement:

- OOTM and SConnect 2.0: Offer of the month(OOTM) microsite: Enhance the SEC and partner wise microsite for lead management and conversions.

- Social media: Digital store front management, lead generation, Facebook live engagement

Partner Programs:

- Partner coop marketing: Co-branded ATL & BTL activities with focus on key retail partners

- Drive digital coop marketing initiatives apart from offline media of print and radio.

- Identify key retail partners basis market and counter share objectives and drive customised marketing programs with partners to drive sell out opportunities

- Annual and quarterly planning and budgeting, new initiatives to drive omni-channel presence and experience, agile and innovative solutions to drive the programs' performance and stakeholder management are an integral part of the profile/role.

KEY RESULT AREAS :

1. Sales (sell out) growth with focus on premium product contribution

2. Digital marketing leads vs conversions: target the right consumers for effective conversions

3. Planning and ensuring activities are within budgets