Samsung - Manager - Digital Marketing

Platforms usage :

- Proficient in knowledge & usage of analytics tools of Goggle, Adobe and site analytics

- Should have used & worked on marketing platforms Google Adwords, facebook Business manager

- Should have Worked on Programmatic (DSP, SSP, Ad exchanges)

- Should have worked with aggregators/pure players with complete knowledge of Marketing opportunities on their paltforms (Amazon, FK preferred)

Knowledge :

- Should have understanding of OTT & E-com Performance (Inventory buying, Ad planning, Metrics)

- Should be able to understand data, research reports and latest trends to draw relevant consumer insights

- Experience of running a Digital campaign (Awareness & Performance)

- Well versed in Latest trends & Opportunities in the Digital from communication and messaging amplification including pure players/aggregators

- Conceptualise & Monitoring of Campaign Performances, KPIs, & Business objectives

- Skilled in funnel analysis and driving campaign effectively across all 3 stages of Consumer journey (Cold, Warm & Hot)

- Should have worked on Performance marketing, Re marketing & Pure Player/Aggregator Campaigns

Skill set :

- Managing Creative and Digital Performance agencies

- Good Communication, Presentation & Analytical Skills

- Can work independently and across Multiple stakeholders