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Talent Specialist at Samsung Electronics
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Samsung - Manager - Digital Marketing (4-9 yrs)
Platforms usage :
- Proficient in knowledge & usage of analytics tools of Goggle, Adobe and site analytics
- Should have used & worked on marketing platforms Google Adwords, facebook Business manager
- Should have Worked on Programmatic (DSP, SSP, Ad exchanges)
- Should have worked with aggregators/pure players with complete knowledge of Marketing opportunities on their paltforms (Amazon, FK preferred)
Knowledge :
- Should have understanding of OTT & E-com Performance (Inventory buying, Ad planning, Metrics)
- Should be able to understand data, research reports and latest trends to draw relevant consumer insights
- Experience of running a Digital campaign (Awareness & Performance)
- Well versed in Latest trends & Opportunities in the Digital from communication and messaging amplification including pure players/aggregators
- Conceptualise & Monitoring of Campaign Performances, KPIs, & Business objectives
- Skilled in funnel analysis and driving campaign effectively across all 3 stages of Consumer journey (Cold, Warm & Hot)
- Should have worked on Performance marketing, Re marketing & Pure Player/Aggregator Campaigns
Skill set :
- Managing Creative and Digital Performance agencies
- Good Communication, Presentation & Analytical Skills
- Can work independently and across Multiple stakeholders
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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