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Talent Specialist at Samsung Electronics
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Samsung - eCommerce Marketing Role (2-7 yrs)
Ecommerce Marketing
Roles & Responsibilities :
- Responsible for Digital Strategy and Campaign Development.
- Primarily managing performance marketing strategies for marketplace (eg Amazon & Flipkart) business
- Responsible for lower funnel (on-portal) performance marketing.
- Managing budgets and delivering on ROAS
- Develop and execute campaigns : Display/Search and ensures share of voice & brand equity/visibility
- Delivering on brand metrics across the funnel - Discover, Awareness, Engagement, Consideration, Conversions & organic reach increase
- Driving innovation with Pureplayer platforms : promotional calendars, programs, new product launches, and other marketing projects
- Collaborate closely with Internal marcom team & agency to design digital advocacy & social media campaigns & elevate Samsung's digital brand presence
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