Job Description
- Work with cross functional teams to build Marketing plans to meet business objectives
- Prepare communication brief basis the value proposition and consumer insights in the segment
- Work with creative agency to develop the content marketing strategy and manage the execution of same
- Work with media agency to build the media plans basis the target KPIs and ensure these are tracked day to day to meet the campaign KPIs
- Should be proactive to foresee the challenges and have the Plan B ready.
- Manage the day to day activities with respect to visibility on portal for Samsung Mobile products and ensure daily reporting of KPIs.
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