Samsung - Digital Marketing Manager

- Content Management, Consumer Journey, Budget planning

- Managing the content of Samsung.com pages across all sections of website.

- Planning & ensuring 360o visibility of various campaigns across Samsung.com sections.

- Ensuring Samsung Brand & Legal guidelines on the content across Samsung.com pages.

- Driving timely update of products pages, microsites, banners, store locator information etc. to keep the content up-to-date.

- Regular audit of website content to keep track of old content. Obtaining approval from respective stakeholders and on-time removal/fixing of respective content on all pages.

- Coordination with local and global stakeholders to understand the requirements for website update and providing the solutions within guidelines.

- Working with local and global agencies to align and deliver the updates in timely manner.

- Coordination with local and global teams from diverse geographies to fix the technical issues, consumer journeys, new requirements etc.

- Ensuring the budget planning for Digital activities

- Driving website traffic matrices (Overall traffic, bounce rate, time spent, page views, conversion funnel etc.)

- Ensuring high performance against various Digital KPIs

Digital Personalization

- Customization of user journeys to improve e-Commerce KPIs.

SEO (Search Engine Optimization)

- Enhancing keyword & SEO content strategy

- Improving Natural Search Traffic on Samsung.com pages

Website Feedback and Reviews Section Management

- Tracking website feedback and reviews from customers on website pages, getting the issues resolved with respective local/global team and responding to the customers.

- Improving the website satisfaction score.